Demand Generation and Social Behavior Change Advisor – Population Services International



NOTE: This advert forms part of a proposal recruitment process. We would like to identify qualified candidates before a proposal is submitted. Potential offer of employment is contingent upon CDC award and approval.


Title: Demand Generation and Social Behaviour Change (SBC) Advisor

Dept: VMMC

Based in: South Africa (with home office)

Report to: Chief of Programme

Starting Date: 01 October 2022

Travel: 10% – 25% Travel

Join Us!

PSI seeks a seasoned VMMC Demand Generation and SBC Advisor help us design, roll-out and implement communication and demand generation strategies to promote increased uptake of VMMC among males aged 15-29. PSI South Africa is expected to expand availability and accessibility of VMMC services, ensure their quality, and increase demand for VMMC within the targeted age group. Implementation will also strengthen linkages between VMMC and other relevant HIV, health, and social services.

The VMMC Demand Generation and SBC Advisor will lead the design, roll-out, and day-to-day management and implementation of communication and demand generation strategies and interventions to promote increased uptake of VMMC. S/he shall have depth and breadth of technical expertise and experience in designing and implementing comprehensive health communication interventions, and related capacity strengthening.


Your contributions

  • Contribute to the development and implementation of the demand creation and mobilisation activities and strategy, including possibly leading development and implementation of discrete new workstreams.
  • Lead development and implementation of demand creation and communication workplans in collaboration with programme management team.
  • Support report writing and development of technical guidance.
  • Design new interventions, roll-out and implement communication and demand generation and IPC strategies to promote increased uptake of VMMC among target age groups.
  • Prototyping and pilot testing of new IPC and demand creation interventions.
  • Work closely with the clinical team leaders to ensure optimal coordination/balance between demand and supply.
  • Coordinate and supervise the development and implementation of micro plans for demand creation at district level.
  • Document best practices/lessons learned in implementing VMMC Demand Generation initiatives.
  • Maintain regular communications with NDOH and other partners to strengthen Quality Improvement processes.
  • Oversee a team of demand creation coordinators at province and district level to implement SBC, interpersonal communication, mobilisation, and demand generation interventions.
  • Programme Management: Provide inputs into development of budget by project’s programme management team.
  • Representation: Represent the VMMC demand creation department internally and externally.
  • Thought Leadership / Knowledge Management: Contribute to the development and implementation of the project’s thought leadership and knowledge management agenda, including the development and internal and external dissemination of technical and programmatic briefs, webinars, reports, and manuscripts. Qualifications

What are we looking for?

  • Bachelor’s degree.
  • Demonstrated 10 years of experience in working in Southern Africa region with progressively increasing responsibility designing, implementing, and assessing large scale health communication programmes.
  • Deep expertise in evidence-driven, theory-based, behavioural HIV prevention interventions experience with VMMC related behaviour change and demand creation desired.
  • Familiarity with innovative, interdisciplinary approaches such as human-centred design and behavioural economics for increasing demand for and use of health products and services.
  • Prior experience with building community competency to improve health, and participatory methodologies for engaging beneficiaries in planning and implementing local-level activities.
  • Experience in building local technical capacity in demand creation.
  • Prior experience working with any PEPFAR project and in the demand creation section for a service delivery team.
  • Strong facilitation, training, monitoring and capacity building skills.
  • Ability to provide technical assistance to PSI network with minimal support.
  • Ability to share knowledge internally and externally with communities of practice.
  • Ability to produce technical products and tools with minimal oversight and direction.
  • Ability to develop and maintain relationships with internal and external Able to work as a member of a team and independently.
  • Self-starter and demonstrate flexibility and adaptability.
  • Demonstrate emotional intelligence and ability to collaborate with colleagues.
  • Proficiency in Microsoft Familiarity with a quantitative or qualitative data analysis programme preferred.
  • Strong interpersonal and communication skills, both verbal and Proficiency in a relevant language in addition to English preferred.
  • Cultural Humility and respect.
  • Only candidates with current authorisation to work in South Africa will be N.B. PSI will not consider work visa sponsorship for this position.

Where to apply?

The closing date is 26 November 2021 email to: Only shortlisted candidates will be contacted and be invited for interviews.

PSI SA is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, colour, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, disabled or employment status. PSI SA reserves the right to conduct background checks on shortlisted candidates. We reserve the right to withdraw any of the vacancies at any time.


Apply Here

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